Professional headshots: what they are, what they cost, and how to get a good one

A professional headshot is the photo people see before they meet you. This guide covers what counts as one, what to wear, how to pose, which background and size to use, and the three ways to get it done.

Ilias Ism

Updated · 9 min read

  • Woman in a black blazer with a small pendant necklace, lit softly against a grey studio backdrop

    Studio

    Grey backdrop, soft light.

  • Man in a navy blazer and open-collar white shirt smiling in a bright living room

    On location

    A setting that fits the job.

  • Woman in a camel blazer on a city street with low golden sunlight behind her

    Outdoor

    Golden-hour light, blurred street.

  • Man in a navy suit, white shirt and dark tie against a near-black backdrop

    Formal

    Suit, tie, dark backdrop.

The short version

  • A headshot is a head-and-shoulders photo with even light, a clean background and your eyes on the camera. Its job is recognition, not art.
  • Wear solid colours one step smarter than a normal workday, turn your shoulders slightly, and use a plain light background unless the setting says something about your work.
  • LinkedIn needs a photo of at least 400 × 400 pixels. The standard printed headshot for acting and casting is 8 × 10 inches, which is 2400 × 3000 pixels at 300 dpi.
  • You can hire a photographer, take it yourself by a window, or generate it from a selfie. The right route depends on where the photo will be used.

What a professional headshot is

A professional headshot is a photo of your head and shoulders, taken to show clearly what you look like. The light is even, the background is plain or softly blurred, you are looking at the camera, and you are dressed the way you would be for work. People also call it a professional photo, a business headshot or a professional profile picture. They all mean the same thing.

It has one job: to let a stranger recognise you and decide at a glance that you look capable and easy to deal with. That is why headshots look alike. The format is a convention, like a handshake.

Where you need one

  • LinkedIn and other professional profiles
  • Company team pages and about pages
  • Email signatures, chat apps, video calls and conference badges
  • Speaker bios, bylines and press kits
  • Business cards, listings and signs, if you sell a service in person
  • A resume or CV, in countries where a photo is expected

Headshot vs portrait

A headshot is one kind of portrait, but the two words are not interchangeable. A portrait can be any crop and any mood, and it often includes the surroundings. A headshot is tight, neutral and functional.

  • Head-and-shoulders photo of a woman in a navy blazer and white top, smiling at the camera against a plain grey background

    Headshot

    Head and shoulders, plain background, eyes on the lens. Built to work small.

  • Woman in a navy blazer standing beside a desk in a studio, framed from the waist up and looking off camera, with shelves and a lamp visible behind her

    Portrait

    Wider frame, directional light, a setting that tells you what she does.

DifferenceHeadshotPortrait
CropHead and shoulders, sometimes to mid-chestAnything from the waist up to full length
PurposeShow what you look like so people recognise youSay something about who you are
LightSoft and even, few shadowsCan be directional, dramatic or moody
BackgroundPlain or blurredOften part of the story: a workshop, a desk, a street
ExpressionEyes to camera, approachableAnything, including looking away
Typical useProfile pictures, team grids, badges, bylinesAbout pages, features, banners

A business portrait sits between the two: work clothes and a workplace setting, framed wider, often from the waist up. Use a headshot for small spaces such as profile pictures and team grids. Use a portrait where the photo has room, such as an about page or a magazine feature.

What makes a good professional headshot

Five things separate a headshot from a nice photo of you. None of them needs an expensive camera.

  1. Your face fills the frame. Crop from just above your hair to the top of your chest. LinkedIn's own advice is to have your face fill about 60% of the frame (LinkedIn Talent Blog, read in October 2026).
  2. The light is soft and comes from the front. A window or a softbox in front of you and slightly to one side. Not a ceiling light above you, and not a window behind you.
  3. Your eyes are sharp and on the lens. If the eyes are out of focus or looking at the screen instead of the camera, the photo fails.
  4. The background stays out of the way. Plain, or blurred enough that nobody reads it before they read your face.
  5. It looks like you do now. Same hair, same glasses, about the same age. A flattering photo that surprises people when they meet you has done the opposite of its job.
  • Dim selfie of a woman in a crowded bar, lit orange from above, with other people filling the backgroundExample to avoid

    A photo of you

    Dark, orange light, strangers in the frame, and a strappy top that reads as a night out.

  • The same woman in a cream blouse, evenly lit by window light, in front of a softly blurred officeGood example

    A headshot

    Even window light, a calm background, work clothes, eyes on the camera.

Do

  • Fill the frame from hair to upper chest
  • Face the light
  • Look into the lens, not at the screen
  • Check the photo at thumbnail size before you use it

Don't

  • Crop yourself out of a group or wedding photo
  • Stand under a ceiling light or with a window behind you
  • Wear sunglasses, a hat or a heavy filter
  • Use a photo from five years ago

To see these rules applied, the headshot examples page groups photos by industry with a line on why each one works.

What to wear for a professional headshot

Dress one step smarter than a normal day in your job. Only the top third of the outfit is visible, so the collar, the neckline and the colour do all the work.

  • Solid colours. Navy, charcoal, mid-blue, forest green, burgundy and cream all photograph well.
  • No fine patterns. Thin stripes and small checks can shimmer on screens. Logos and slogans pull the eye away from your face.
  • Contrast with the background. A dark jacket on a light wall, or a lighter top on a dark backdrop, so your shoulders do not melt into it.
  • Some structure. A blazer or a collar gives the shoulders a shape. Soft knits work for relaxed industries.
  • Small details. Keep jewellery modest, and iron whatever the camera can see.
  • Woman in a black blazer over a black top in a boardroom with a city skyline behind her

    Formal

    Dark jacket, dark top. Law, finance, leadership pages.

  • Woman in a charcoal blazer over a white top in a bright, blurred office

    Business

    Blazer over a plain top. Safe almost anywhere.

  • Woman in a cream blouse with an open collar against a plain white background

    Smart casual

    A blouse or shirt, no jacket. Clean and light.

  • Woman in a black crew-neck jumper against a flat teal background

    Casual

    A plain knit. Tech, creative work, team pages.

The full guide to what to wear for headshots goes through outfits by industry and the colours to leave in the wardrobe.

How to pose for a headshot

Most stiff headshots have the same cause: raised shoulders and a lifted chin. The fix takes ten seconds.

  1. Turn your body about 30 degrees away from the camera, then turn your head back to the lens.
  2. Stand or sit tall, then let your shoulders drop.
  3. Bring your forehead slightly towards the camera and tip your chin down a touch. It feels odd and it defines the jawline.
  4. Keep the camera at eye level or just above. A low camera looks up your nose.
  5. Think of someone you like just before the photo is taken. A real half-smile reads better than a held grin.
  • Woman facing the camera with raised shoulders, a lifted chin and a tight smile, on a light grey backgroundExample to avoid

    Stiff

    Shoulders raised, chin up, smile held. It reads like an ID photo.

  • The same woman with her body turned slightly to one side, shoulders relaxed, chin lowered and an easy smile, on a light grey backgroundGood example

    Angled and relaxed

    Body turned, head back to the lens, shoulders down. Same person, same light.

There is more than one pose that works. The headshot poses guide shows each of them on the same person, including seated poses and what to do with your arms.

Which headshot background to choose

If you are not sure, choose light grey. It works with almost any outfit, it crops cleanly into a circle, and it does not date.

Move away from it when you have a reason:

  • White for resumes and anything that will be printed on white paper.
  • Charcoal or navy for a formal, senior look. Wear something lighter so you stand out.
  • A blurred office when the photo is for a company website.
  • Outdoors when your work is local or personal, such as real estate or coaching.
  • Woman in a navy blazer and white top against a plain light grey background

    Light grey

    The safe default.

  • The same woman in the same navy blazer against a deep navy background

    Navy

    Formal. The dark jacket starts to blend in.

  • The same woman in the same navy blazer in front of a bright, blurred open-plan office

    Blurred office

    Says where you work without a logo.

  • The same woman in the same navy blazer in a park with blurred green trees behind her

    Park

    Relaxed and local.

A team should pick one background and use it for everyone. The headshot backgrounds page compares twelve of them on the same person and lists which suits each industry.

Headshot sizes for LinkedIn, resumes, websites and print

There is no single headshot size. Take or generate the photo as a tall rectangle with some space around your head, keep that full-size original, and crop a copy for each place it goes.

  • Man in a light blue shirt on a blue-grey backdrop, shown uncropped, as a square, as a circle, and as a small thumbnail

    Original

    4:5. Keep this file.

  • Square

    What most sites ask for.

  • Circle

    Common on profiles.

  • Thumbnail

    Next to a comment.

One photo, four crops. A face that fills the frame still reads at thumbnail size. A face that is small in the original disappears.
WhereShapeFile to uploadWorth knowing
LinkedIn profile photoSquare is the safe choice400 × 400 px minimum, 7680 × 4320 px maximum, up to 8 MB, JPG or PNGAim for your face to fill about 60% of the frame
Slack profile photoSquare512 × 512 px minimum, 1024 × 1024 px maximumUse the same photo as LinkedIn so colleagues recognise you
Resume or CVPortrait or squareNo standard. Follow the template or the application formIt prints small, so crop tight and keep the background plain
Company websiteSet by the page design, often square or 4:5Send the largest file you have and let the web team resize itLeave space around your head so it survives either crop
Print, 8 × 10 inches4:5 portrait2400 × 3000 px, which is 300 dpi at that sizeThe standard printed headshot, used for casting

The LinkedIn limits are from LinkedIn Help, the Slack limits from Slack Help, and the print size from Photography Shark, all read in October 2026. Platforms change these, so check the upload screen if a file is rejected.

Two rules cover everything else. Shrinking a large photo costs nothing, but enlarging a small one makes it soft. And profile pictures are shown small, so keep your face in the centre and look at the result at thumbnail size before you save it.

What a headshot costs and three ways to get one

There are three ways to get a professional headshot. They suit different needs.

RouteCostTimeChoose it when
PhotographerUsually $216 to $427 in the US, with published prices from about $89 to $1,500A booking, a session, then a wait for the editsThe photo will be printed large or used in press, or you want someone directing you
Do it yourselfFreeUnder an hour with a phone and a windowYou have good daylight, a plain wall and a little patience
AI from a selfie5 free credits, then from $9.99 for 20 creditsAbout a minute per photoYou need it today, or want to try outfits and backgrounds without a reshoot

Hire a photographer

This gives the best result and costs the most. Thumbtack puts the US average for professional headshots at $304, with most prices between $216 and $427 (Thumbtack's 2025 price guide, read in October 2026). The full range is wider: HeadShots Inc, a San Francisco headshot studio, puts professional headshots at $89 to $1,500 depending on location, package and provider, and notes that retouching can be charged per photo on top (HeadShots Inc, read in October 2026).

Book one when the photo will be printed large or sent to the press, when you are an actor or model and casting needs a true likeness, or when you want a person to direct you. See how much headshots cost for what drives the price.

Take it yourself

Free, and good enough for most profiles if the light is right. Face a window, stand a step in front of a plain wall, and set the phone at eye level on a shelf or a stack of books. Use the rear camera with a timer, and take far more photos than you think you need. The step-by-step version is in how to take your own headshot.

Generate it from a selfie

An AI headshot generator takes one to three selfies and produces the studio version. You choose the outfit, background and lighting afterwards, by picking a style or describing the look in words. It is the fastest route, and the only one where you can change your mind about the jacket.

The limit is likeness. Keep the results that look like you on a normal day and discard any that flatter you into someone else.

Try the AI route before you pay

New accounts get 5 free credits with no credit card. One credit makes one photo at standard quality, at full resolution with no watermark, in about a minute. If you want more, credit packs are paid once with no subscription: 20 credits for $9.99, 120 credits for $29.99, 300 credits for $49.99.
Make a free headshot

Headshots by profession

The basics above do not change with your job. What changes is how formal the outfit is and what the background says about your work.

  • Woman in a cream blazer smiling in front of a white house with a green lawn

    Real estate

    A home behind you tells buyers what you do.

  • Man in a grey blazer and open-collar white shirt smiling in a blurred office corridor

    Corporate

    Jacket, no tie, office behind.

  • Man in a grey jumper over a white collared shirt against a plain white background

    Resume

    White background, straight on.

  • Man in a black crew-neck jumper smiling against a flat teal background

    Team

    One colour and one dress rule for everyone.

  • LinkedIn headshots: a plain light background and a face large enough to read as a small circle.
  • Corporate headshots: a blazer, a blurred office or a neutral backdrop, matched across the company.
  • Executive headshots: a dark jacket, a dark backdrop and a calm expression.
  • Real estate headshots: a warm smile with a home or a leafy street behind you.
  • Team headshots: the same background, crop and dress rule for every person.
  • Resume photos: a white background, a simple top, and a check on whether employers in your country expect a photo at all.
  • Lawyer headshots: a dark suit, a plain backdrop, and a crop that matches the rest of the firm's attorney page.
  • Doctor headshots: a white coat or plain scrubs on a light background.
  • Therapist headshots: soft light, calm colours and a relaxed smile for a directory profile.
  • Author headshots: a mood that fits the genre, in plain clothes that will not date.
  • Teacher headshots: business casual in a solid colour on a plain light backdrop.

All of them are listed on the headshots page, and the styles library shows the looks you can generate.

Frequently asked questions

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